The Radio Mercury Awards, sponsored by the Radio Advertising Bureau, recognizes creative excellence in radio creative and production.
In partnership with the Northstar New Jersey Lottery Group and the New Jersey Lottery, PureRED created a breakthrough :30 radio spot as part of their New Jersey Lottery Pick-6 integrated campaign, which launched this past January. The commercial qualified as a finalist for the Agency/Production Company Spot category; the most competitive category.
Spots are judged on creativity, originality and effectiveness of communicating a brand’s message.
Listen to PureRED’s spot here.
Finalists will be judged by a panel of executive creatives from advertising agencies throughout the US, including BBDO, TBWA\Chiat\Day and Y&R North America, among others. Winners will be announced at the Radio Mercury Awards event on May 31, 2018 at The Cutting Room in New York City.