PureRED Names Chief Financial Officer

Purered Integrated Marketing Names Chief Financial Officer

ATLANTA, GA – September 19, 2017 – PureRED has appointed David Arney as its new Chief Financial Officer. David succeeds Greg Latham, Chief Financial Officer of PureRED for the last twenty-one years. Greg played an integral role in the company’s successful rapid national growth, to become one of the leading digital transformation firms in the U.S.

David Arney, a finance veteran with thirty years of expertise, was most recently with The Intersect Group, where he served as interim International Controller for the global $1.2 billion provider of claims management solutions to the risk management and insurance industries. He also served in executive level roles for Fiserv, a publicly traded global technology provider, as well as Chief Financial Officer of Graphic Communications, Inc., owned by Unisource Worldwide.

Earlier in his career, he served as Chief Financial Officer of Q Interactive, a digital marketing services company and began his career at Deloitte, an international public accounting firm.

“David’s balance of leadership, business acumen and financial expertise make him well suited to help lead our business growth and financial success”, said George Russell, Chief Executive Officer, PureRED.

David will be accountable for all administrative, financial and risk management operations, including overall management of financial and operational strategy and business development. He earned his BBA in Accountancy at Western Michigan University and his MBA at Northwestern University, Kellogg School of Management. He is a CPA and resides in Sandy Springs, Georgia.

About PureRED
PureRED is an integrated marketing solutions partner motivated to help retailers and consumer packaged goods brands grow expertise in digital marketing and connect with consumers across all channels. PureRED is led by a senior management team with 200+ years of combined CPG and retail experience serving Fortune 500 companies, including 10 of the top 25 U.S. retailers. PureRED clients include Lowe’s Home Improvement, Dollar General, Rite-Aid, Heinz, Arm & Hammer, Johnson & Johnson and Kimberly-Clark. Headquartered in Atlanta, Georgia, PureRED has more than 450 employees in 8 locations throughout the United States, including Chicago, San Francisco, Dallas and Pittsburgh. For more about PureRED, visit https://www.purered.net.