The Board of Directors of PureRED announces the promotion of Amy Reach to the top leadership position in the company. Amy immediately assumes the roles of President and Acting CEO, in addition to holding a seat on the Board of Directors. Amy, a 26-year veteran with PureRED, has served as the Chief Creative Officer since 2014. “We believe Amy is ideally suited to lead the PureRED team in its next chapter and mission to deliver technology enabled, promotional content” – Ned Truslow, Managing Director, RFE Investment Partners
Amy has spent her career leading and being a part of PureRED’s Creative Operations. Based in the Atlanta headquarters, Amy has helped clients navigate complex advertising and marketing challenges. Over the past 26 years, she has held a variety of leadership roles – from establishing PureRED as a national retail and business-to-business leader to pioneering the transformation of traditional and digital content development for numerous clients. Amy has been a trusted partner with both national and regional retailers – including Kroger, Stein Mart, Kohl’s, Bloomingdale’s by Mail, Dollar General, Lowe’s, S.P. Richards, Duane Reade and Rite Aid.
PureRED is a leading marketing service and technology partner delivering digital content at the scale, speed and precision required by large enterprise retailers and consumer marketers. With more than 50 years of consumer and retail brand expertise, and in partnership with 14 of the top 25 U.S. retailers and consumer brands, we’ve seen firsthand the impact of moving digital to the center of today’s integrated marketing strategies. Today, we are leading our clients’ transformation and reengineering how they engage with their consumers — from go-to-market brand strategy to technology development and execution. PureRED’s current clients include Lowe’s Home Improvement, Kroger, Rite-Aid, New Jersey Lottery, Sanofi, Kimberly-Clark and more.
For more about PureRED, visit https://www.purered.net.