ATLANTA, GA – September 26, 2017 – PureRED’s Chief Executive Officer, George Russell and BevMo!’s Chief Marketing & Information Officer Tamara Pattison, are slated to open the Path to Purchase Institute’s annual Expo on Thursday, September 28, in Chicago. At Expo, Russell and Pattison will share their expertise with management from consumer packaged goods and retail companies on how to transform a retail business utilizing an innovative approach to marketing and merchandising.
BevMo! is a privately-held specialty retailer of alcoholic beverages in the Western United States with 165 stores in major metropolitan markets in California, Arizona and Washington. It sought to streamline its internal marketing department in favor of a new organizational structure to accelerate marketing capabilities and drive its digital transformation. PureRED and BevMo! created an innovative new model in which some of BevMo! staff shifted to employment at PureRED working with their account management and creative staff to create the comprehensive team necessary to manage the totality of its marketing efforts (including strategic planning, content & creative development, ad production, traffic, analytics, etc.) across traditional and digital channels. BevMo! and PureRED will share an intimate view of how they developed and implemented this model and the results they’ve attained for improved customer experiences, enhanced capabilities and impact on the bottom line.
Path to Purchase Expo (P2PX) is the world’s largest gathering of shopper and retail marketing professionals. Over 3,000 decision-makers attend P2PX annually to access the highest level of education and collaborative thinking along the path to purchase. For further details on George Russell and Tamara Pattison’s presentation at Expo, visit https://path2purchaseexpo.com/J1.
PureRED is an integrated marketing solutions partner motivated to help retailers and consumer packaged goods brands grow expertise in digital marketing and connect with consumers across all channels. PureRED is led by a senior management team with 200+ years of combined CPG and retail experience serving Fortune 500 companies, including 10 of the top 25 U.S. retailers. PureRED clients include Lowe’s Home Improvement, Dollar General, Rite-Aid, Heinz, Arm & Hammer, Johnson & Johnson and Kimberly-Clark. Headquartered in Atlanta, Georgia, PureRED has more than 450 employees in 8 locations throughout the United States, including Chicago, San Francisco, Dallas and Pittsburgh. For more about PureRED, visit https://www.purered.net.
About About BevMo!
BevMo! is the leading alcoholic beverage-lifestyle specialty retailer in the western United States and among the largest in the country. With 165 stores across California, Arizona and Washington, BevMo! provides a friendly and welcoming environment for competitively priced wine, craft beer, spirits, as well as complementary products such as specialty foods and snacks, cigars, glassware and related bar and wine accessories. BevMo.com enables customers to purchase items online for shipping to homes or offices or for pickup within an hour at their local store. Every BevMo! store features trained BevMologists! who are knowledgeable about the products sold. For more on BevMo! visit www.BevMo.com, Facebook, Twitter and Instagram.