The Radio Mercury Awards, sponsored by the Radio Advertising Bureau, recognizes creative excellence in radio creative and production.
In partnership with the Northstar New Jersey Lottery Group and the New Jersey Lottery, PureRED created a :30 radio spot as part of their New Jersey Lottery Pick-6 integrated campaign, which launched earlier this year. The commercial qualified as a finalist for the Best Use of Humor Spot category. Spots are judged on creativity, originality and effectiveness of communicating a brand’s message.
Listen to PureRED’s spot here. http://www.radiomercuryawards.com/2020Finalists.cfm
Finalists were judged by a panel of executive creatives from advertising agencies throughout the US, including BBDO, TBWA\Chiat\Day and Y&R North America, among others. Winners were announced on October 6, 2020 and PureRED was awarded the Best Use of Humor spot.
PureRED is a leading marketing service and technology partner delivering digital content at scale, speed and precision required by large enterprise retailers and consumer marketers. With more than 50 years of consumer and retail brand expertise, and in partnership with 14 of the top 25 U.S. retailers and consumer brands, we’ve seen firsthand the impact of moving digital to the center of today’s integrated marketing strategies. Today, we are leading our clients’ transformation and reengineering how they engage with their consumers — from go-to market integrated brand strategy to technology development and execution. PureRED clients include Lowe’s Home Improvement, Kroger, Rite-Aid, New Jersey Lottery, Sanofi and Kimberly-Clark.
For more about PureRED, visit https://www.purered.net.
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