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Kroger Awards Fashion Brand to PureRED
Adding to our portfolio of services for the second largest U.S. retailer

PORTLAND, OREGONFebruary 18, 2020 PureRED has been awarded the creative/digital content creation work for Dip, a private label apparel brand by Kroger. Launched two years ago, Kroger’s clothing collection is a modern lifestyle brand for the entire family. The Dip line will be exclusively available at select Kroger Marketplace and Fred Meyer stores. The account win is in junction with the grand opening of PureRED’s new creative photo and video studio in Portland, OR where the Dip content will be designed and produced.

Want to check out more DIP photos? Click here!

About PureRED

PureRED is a leading marketing service and technology partner delivering digital content at scale, speed and precision required by large enterprise retailers and consumer marketers.  With more than 50 years of consumer and retail brand expertise, and in partnership with 14 of the top 25 U.S. retailers and consumer brands, we’ve seen firsthand the impact of moving digital to the center of today’s integrated marketing strategies. Today, we are leading our clients’ transformation and reengineering how they engage with their consumers — from go-to market integrated brand strategy to technology development and execution. PureRED clients include Lowe’s Home Improvement, Kroger, Rite-Aid, New Jersey Lottery, Sanofi and Kimberly-Clark.

For more about PureRED, visit https://www.purered.net.


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Tiffany Froy