Leveraging data from our API, third parties can create personalized emails, checkout coupons or sneak peek offers, digital circular offers and banner ads. Our digitized data unlocks the ability to drive and deliver a more personalized shopping experience for customers, putting this retailer at the forefront of the new shopper mindset. Coupled with transactional data, customers now get offers tailor-made for them. This ensures we are communicating the right message, to the right customer, at the right time, in the right vehicle. The question is no longer “What’s on sale this week?” It is now “What’s on sale for me right now?”
Each week, our client has an average of 20,000 products on sale. That means our API and circular team handle over 1 million distinct offers in a given year. Our client’s 20 million email subscribers receive personalized emails twice a week, with each email containing 5 custom-built offers. That adds up to approximately 100 million personalized offers per week, and it’s only growing.