Case Study
Signature Select:
Capturing that elusive unicorn idea
The Challenge

Come up with an attention-grabbing way for Signature Select to join the unique celebration that is National Unicorn Day, with a social post featuring their Unicorn Ice Cream (of course!).

Our Approach

Our PureRED Creative Team created five concepts, from which one clearly stood out (like a unicorn!) That concept was further developed into three options, and again, one soared above the rest. Then our PureRED Studio Team took over the reins to bring the storyboards to life… layering together a magically spinning carton and clouds of Cotton Candy to reveal tantalizing Unicorn ice cream treats, cookies and shakes. It was like a social media siren call to everyone who loves unicorns, ice cream and one-of-a-kind celebrations!

The Results

Poof! There was instant attention and sales magic. This particular post brought heightened awareness to the Signature Select brand and National Unicorn Day, outperforming earlier posts by more than 300%! The post also promoted sales within multiple areas of the store, due to the aspirational build within the video. Our client was thrilled with such extraordinary results!

Our Services
We have the marketing solutions to help you compete in today’s marketplace.
Services

Digital
Isn’t a Checklist.

It’s a Mindset.


Services
Consumer
Driving growth across channels