ATLANTA, GA –February 1, 2018– PureRED announces the addition of John McHale, a digital marketing leadership veteran, as its Chief Creative Officer. McHale will oversee all creative work to advance the quality and effectiveness of PureRed’s Consumer Retail and Consumer Product client marketing solutions.
Most recently Group Vice President and Executive Creative Director of digital marketing agency SapientRazorfish, McHale worked closely with Fortune 100 clients such as Norwegian Cruise Line, Coca-Cola, NASCAR and Unilever, among others, in his eleven years with the firm. McHale has over two decades of experience in creative leadership, new business development, and creative operational management. He is an expert in digital transformation, interactive branding, mobile experiences and emerging technologies. McHale has been recognized with a number of creative industry awards including Cannes Gold and Bronze Lions, regional and national ADDY awards and has been featured in Creativity’s Annual; he is highly engaged in the creative community, speaking regularly at trade and academic venues on brand and consumer relationships and experiences.
“John will bring a new creative perspective to our work and help our creative teams continue to focus on the consumer and how they experience the work we create for brands”, noted George Russell, Chief Executive Officer, PureRED.
McHale will be based in the Atlanta headquarters office of PureRED.
PureRED is a leading Digital Marketing Solutions Partner delivering strategic brand experiences and technology enabling solutions at all points of the consumer path to purchase. With more than 50 years of consumer and retail brand expertise, and in partnership with 10 of the top U.S. retailers, we’ve seen firsthand the impact of moving digital to the center of today’s integrated marketing strategies. Today, we are leading our clients’ transformation and reengineering how they engage with their consumers — from go-to market integrated brand strategy to technology development and execution. PureRED clients include Lowe’s Home Improvement, Dollar General, Rite-Aid, Heinz, Arm & Hammer, Johnson & Johnson and Kimberly-Clark. Headquartered in Atlanta, Georgia, PureRED has more than 470 employees in 11 locations throughout the United States, including Chicago, San Francisco, Princeton, Dallas and Pittsburgh. For more about PureRED, visit http://www.purered.net.