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PureRED » Our Work Michaels Decor Video

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Photo + Video

Michaels

Consistency in photographic and video language

Challenge:
Develop consistency in shooting photography and video and recognize workflow efficiencies.

The marketplace result:
We implemented a fully integrated approach to producing photo and video content by utilizing the same products in the same studio to seamlessly marry the products. This required factoring in multiple situations to reflect a degree of consistency for the Michaels' consumer, at multiple touch points, on various channels.

RetailPhotographyVideo

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