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Photo + Video


Consistency in photographic and video language

Develop consistency in shooting photography and video and recognize workflow efficiencies.

The marketplace result:
We implemented a fully integrated approach to producing photo and video content by utilizing the same products in the same studio to seamlessly marry the products. This required factoring in multiple situations to reflect a degree of consistency for the Michaels' consumer, at multiple touch points, on various channels.


Michaels Home Halloween Decor Video
Michaels Halloween Spooky Decor Video
Michaels Home Seasonal Decorating Video

More of our Work