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PureRED » Our Work Lowes Home Improvement Store Launch

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Retail

Lowe’s NYC Launch

Target market brand building

Lowes Home Improvement Advertising

Challenge:
Launch the brand’s two unique NYC locations with a credible, compelling presence among DIY and professional customers in Manhattan.

The marketplace result:
We partnered with Lowe’s and put a stake in the ground around the challenges of home improvement tasks in New York City; aging infrastructure, complicated regulations and tight urban living spaces. The campaign materials were designed to first attract local experts and influencers, then drive consumer traffic in-store by demonstrating the brand’s design savvy and practical knowledge of New York City.

RetailPrintPromotionIn-storeCircularCatalogDirect MailPhotographyVideo

Lowes Home Improvement Catalog
Lowes Home Improvement Outdoor Advertising
Lowes Home Improvement

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