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PureRED » Our Work Dollar General Back To School

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Retail

Dollar General

Integrated brand awareness campaign

Challenge:
Engage cost-conscious customers and show them everyday essentials and seasonal items in a fun, entertaining way.

The marketplace result:
Together with Dollar General we focused on the customer, recognizing that they use more than one channel for information. Capitalizing on this insight and leveraging their brand heritage, we created multi-channel digital campaigns to increase awareness of the everyday value that Dollar General delivers.

RetailDigitalIntegrated Cross-Channel MarketingEmailMobileVideoSocial MediaWebsiteAnalyticsPrintPackagingIn-storePromotionPhotographyVideo

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