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PureRED » Our Work Bevmo Integrated Marketing

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Retail

BevMo!

Driving engagement and brand awareness with holiday flair

Challenge:
Differentiate the BevMo! brand and highlight their unique offerings for the 2016 Holiday Season—Thanksgiving through New Year’s Eve.

The marketplace result:
We partnered with BevMo! to drive the creation and implementation of a fully integrated holiday marketing strategy and communication platform. Activation spanned across print and digital channels, with out-of-store mediums including radio, direct mail, shared mail, ROP, email and website. The work added some fun to the physical retail locations with in-store materials comprised of signage, collateral and the breakthrough ‘Mo Flake window clings. “What’s a ‘Mo Flake?” you ask. Raise a glass and take a look below. Cheers!

RetailDigitalWebsiteRadioDirect MailEmailAnalyticsIn-storeIntegrated Cross-Channel MarketingPrintPhotography

In-store hoiday signage
Digital Coupons
In-store print advertising

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