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Cross-channel engagement with premium grocery shoppers

Inspire and engage higher-end grocery shoppers who love hosting parties and entertaining at home using only the finest curated products.

The marketplace result:
By crossing channels across our target customer journey, we engaged shoppers with a clear message: Balducci’s offers the highest quality for your event. A premium shopping experience and strong product association were leveraged to address our higher-end customers. Through direct mail, email, social, website and video how-to’s, our goal was to help Balducci’s customers throw the best events and get-togethers, by having the quality products Balducci’s delivers every day.

RetailDigitalIntegrated Cross-Channel MarketingVideoSocial MediaWebsiteEmailAnalyticsPrintDirect MailPhotography

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