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PureRED » Our Work Arm and Hammer Advertising

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Consumer Brand Advertising

Arm & Hammer

Unlocking the endless possibilities of a household favorite

Challenge:
Drive awareness for one of the iconic Arm & Hammer key oral care products, the Arm & Hammer SpinbrushTM Toothbrush.

The marketplace result:
For more than three decades, we’ve partnered with Arm & Hammer. The brand spans 13 different aisles in the supermarket — and millions upon millions of shopping carts — having us involved in many product launches and promotions. For the Arm & Hammer SpinbrushTM Toothbrush holiday campaign, we channeled an insight that the product is a stocking stuffer and turned it into heart-warming communication across TV and digital channels.

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