About Us
PureRED
at a glance

15 of the top 25 U.S. retailers and consumer brands count on us to transform their business models to draw a deeper connection with their customers and compete more effectively.

 

What We Do

Working with our clients, we are leading the way with our expertise in large-scale content creation, data management, and marketing services.

For more than 50 years, we’ve helped retailers grow their businesses. As new technologies continue to influence the way consumers shop — we build digital marketing solutions that seamlessly blend strategy, creative, and technology.

Our Core Values
We run towards the future
We believe in transformative and powerful ideas, processes, and technology. We actively question the Status Quo to deliver measurable results for today’s dynamic business environment. We embrace technological and cultural change because we know fortune favors the bold.
Our Core Values
We are tireless experts
Our expertise spans the entire consumer path-to-purchase, but we understand that path is constantly changing. We know that staying at the forefront of our field, and our industry, means never standing still. We are always evolving, expanding our knowledge, and improving best practices. 
Our Core Values
We won’t compromise our values
Relationships are everything. The success and welfare of our clients and people come first. We treat people with respect. These values are steadfast and act as a compass that guides all of our decisions.
Our Core Values
We own it
Our accountability for results is absolute. We know that client success comes from what we do daily, not occasionally. We set clear benchmarks and goals with our clients, and we hold ourselves accountable to them all. What we do makes a difference — a measurable difference. When a goal is exceeded, we still ask ourselves, “How can we do better?”
Our Core Values
We care a lot
We care because the success of our clients and our people are inextricably linked. Caring is how we push from good to great. It’s the reason we’re eager to collaborate, build, break down boundaries, and nurture the big ideas that grow our clients’ brands.
Our Team

From 12 locations across the U.S., we are more than 500 thinkers, creators, leaders, and doers dedicated to growing our clients’ business.

Management Team
George Russell
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George Russell Chief Executive Officer
Andy Sung, Chief Digital Officer | PureRED
Andy Sung
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Andy Sung Chief Digital Officer
Amy Reach, Chief Creative Officer | PureRED
Amy Reach
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Amy Reach Chief Creative Operations Officer
John McHale Chief Creative Officer | PureRED
John McHale
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John McHale Chief Creative Officer
Butler Burdine, Managing Director, Client Service, Retail | PureRED
Butler Burdine
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Butler Burdine Managing Director, Client Services, Retail
Art Ferrara, Founder, Ferrara
Art Ferrara
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Art Ferrara Senior Leadership Advisor
PureRED Kevin Kincaid
Kevin Kincaid
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Kevin Kincaid Senior Vice President, Account Services
PureRED John Cattarulla
John Cattarulla
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John Cattarulla Vice President, Retail Growth
PureRED Lisa Lucas
Lisa Lucas
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Lisa Lucas Senior Vice President, Photo and Video Services
Chip Weinstein, President, Consumer Markets | PureRED
Chip Weinstein
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Chip Weinstein Managing Director, Consumer Growth
David Arny, Chief Financial Officer
David Arney
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David Arney Chief Financial Officer
Shaun Francis, Senior Vice President, Human Resources and Talent
Shaun Francis
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Shaun Francis Chief Human Resources and Talent Officer
Ty Schroeder, Senior Vice President, Production Operations
Ty Schroeder
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Ty Schroeder Senior Vice President, Production Operations
Paul Baker, Managing Director, Client Service, Retail | PureRED
Paul Baker
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Paul Baker Vice President, Production Operations